In this day and age, technology is at the forefront of various industries and the use of event management software is becoming more commonplace. Twenty years ago, event managers were only starting to utilize cloud-based platforms. While many more have started to adopt the use of event management software, there are still many event professionals who are using manual solutions to cover their requirements.
In this blog, we are going to discuss the various benefits of using an event management platform in the hopes of finally convincing outliers to use technology that was made specifically for them.
One of the advantages of using EMS is that it helps you save time. Time is a luxury for most event organizers and this is the gap that this type of technology tries to fill. When you use an all-in-one event management platform, you’re covered for different requirements including registrations, websites, badges, check-ins, etc.
If you have to use a separate solution for every facet of event management, you would most likely need to import data from one platform to another. The beauty of well-rounded solutions is that you can manage everything within the same place.
Sample scenario: You only have six weeks left before your event and nothing’s in place yet. Using the benefits of event management software, you can build the registration process and website in one day and launch it to your target audience. You may also request an event app that attendees can use before, during, and after the event.
On the day of your event, you can print badges generated from the same software and check in people to monitor attendance. At the end of the event, you can also send a post-event survey from the same platform and consolidate data with all the other analytics you can enjoy.
If that sounds too good to be true, then you really have to look into all-in-one event management platforms as there are many that abound in the market.
Good impression for attendees from the get-go
Another advantage of using event management software is that it actually leaves a good impression on your attendees. Imagine being an attendee for a prestigious event and being asked to register using a bland Google Form. Looks would matter, especially for a tech-savvy audience, and that is the reason why you should make it your priority to design a beautiful website and integrate the registration process with it.
A good registration software would allow you to customize the registration form, and personalize the branding and also let you reap the benefits of payment gateway integration, invoicing, promo codes, etc.
The use of an event app is also a “wow factor” amongst attendees especially if it has features such as networking and gamification. Networking is one of the pillars of most successful events. Having an app where attendees can send messages to one another, execute video calls, and schedule one-to-one meetings would go a long way to make sure that your event participants can interact with one another.
Continuity for upcoming events
Perhaps another aspect that event organizers should consider is how an EMS can help in their operations as a whole. Once you start using event management software, you can then establish specific processes with ease for all of your events.
For your event management teams, this would also lead to improved organization since you may simply assign team members to the implementation of specific products. Person A can be in charge of launching the website and registrations for example, whereas person B can be assigned in managing the event app and sending push notifications.
The goal is to be efficient not only within the event organising team but also for attendees who would appreciate tried-and-tested solutions from one event to another.
Last but not least, event management software can be integrated with other tools such as your CRM or your streaming platform for virtual or hybrid events.
It is a common practice for event organizers to integrate event management software with CRMs such as Salesforce in order to facilitate better data flow. For example, you may want to export attendee data to your CRM since these attendees may be part of your target audience for future iterations. Through an integration, as soon as someone registers for your event, his or her basic data can be sent to the CRM and you may then manage marketing campaigns with these contacts later on.
The use of event management software is highly beneficial for event organizers not only because it saves time but because it helps improve the attendee experience during events. Event teams can potentially see a fast ROI using cloud-based platforms since their usage may lead to increased attendee numbers.